No Longer Updating This Blog
by Perry Belcher on September 28, 2009
in Uncategorized
Dear Perry Belcher Marketing Readers,
In an effort to focus more on my family life and other career directions, I will no longer be updating this site.
I have taken my life in a quite different direction that no longer includes internet marketing training, in turn, all materials on the site pertaining to marketing on this and other sites of mine have been or will soon be removed.
I wish each and every one of you the greatest level of success in your endeavors.
Thank you very much for your support and friendship.
Perry Belcher
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Power, Affiliation and Achivement
by Perry Belcher on May 19, 2009
in Marketing Triggers
Ever wonder what really motivates your customers, at least those customers that are seeking success? Here’s the answer. There are only three real motivators that drive people toward positive action. The emotional tri-fecta…
#1 Power. We all want to be more powerful. Men want to rule the world. Women want more independence and even kids seek power over their playmates and sometimes their parents.
#2 Affiliation. We all wanna hang out with the cool kids. Why? Because we know by the people who hang around us were we really belong in life. The better our friends the better we are it’s really that simple.
#3 Achivement. Ever have a day when you felt you acomplished nothing all day? Sucked huh? We all want to achive things, it’s hard wired in us.
So what’s my point. Your products need to benefit your customers in all three ways to be home runs. Yes, you can achive limited success touching on one or two of these points but you are capping yourself out without the trifecta
Go ahead, try it!
Agree? Disagree? Tell me below. I want to hear from you…
Barry Schwartz: The paradox of choice
by Perry Belcher on January 25, 2009
in Uncategorized
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied
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