Barry Schwartz: The paradox of choice

by Perry Belcher on January 25, 2009
in Uncategorized

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied
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Tags: Aim, Barry Schwartz, Central Tenet, Estimation, Freedom Of Choice, Paradox, Psychologist, Western Societies

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3 Responses to “Barry Schwartz: The paradox of choice”

Mark says:

January 25, 2009 at 8:15 pm

there’salso a great mindmap about this talk:
http://www.intenseinfluence.com/materials/The%20Paradox%20of%20Choice.pdf

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Henry Trisler says:

January 26, 2009 at 9:08 am

This guy is amazing. He makes so very much sense. I hate it when a man overdresses to impress the audience, however. Thanks for posting it.

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tom says:

January 26, 2009 at 4:57 pm

Interesting video.

There is so much choice that yes we can end up finding the “right” one but also having to gone through god knows how much other products before finding the one.

I think it all comes back to balance in terms of everything.

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