Comments on: Power, Affiliation and Achivement

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By: Evan Deaubl

Evan Deaubl — Thu, 21 May 2009 22:38:51 +0000

There’s an interesting book called Driven by Paul Lawrence and Nitin Nohria which attempts to establish a sociological and evolutionary foundation for 4 fundamental human drives. Your motivations hit three of them right on the head:

Power = the drive to acquire
Affiliation = the drive to bond
Achievement = the drive to learn (to a degree, achievement can also be an acquisition drive)

The fourth drive the book establishes is the drive to defend, which is where fear plays in as a motivational technique. I definitely prefer using the other three; they’re more constructive.

It’s an interesting read for anyone interested in digging deeper into the research for why these motivational techniques work well.

By: Aliana

Aliana — Thu, 21 May 2009 22:19:05 +0000

What about ‘making a significant contribution’ ? – which is more altruistic than ‘achievement’ & seems missing from your list.

By: Barb

Barb — Thu, 21 May 2009 21:09:41 +0000

It’s fascinating to me that what works for ‘customers’ also works for ‘donors’(I work with a non-profit).

Of course, this about doubles my reading list!

Great post, though. Thanks!

By: Sheila B

Sheila B — Thu, 21 May 2009 20:37:57 +0000

Perry–

As usual u’ve trigger thought and action! Awesome!

May I offer even one level deeper that may help us to change the presentation of our “services” to satisfy these emotional motivators.

1. Power >> Control. Most want to have control of their lives, stresses, frustrations, abundance which would then possibly give them the power to make better decisions

2. Affiliation >> Belonging or Connection. Hanging out is the first step, but really feeling like you belong or have connected with “the” kids is what I believe we ALL seek, want AND need! Hanging isn’t enough!

3. Achievement >> Difference. Making a difference in our world is really the achievement everyone is looking for. No matter how I define my world…I would like to know I made a difference with my achievements.

Thanks!

By: Robert Luna

Robert Luna — Thu, 21 May 2009 20:05:48 +0000

Perry, I couldn’t agree more! great perspective.

By: Clark Agnew

Clark Agnew — Wed, 20 May 2009 06:24:29 +0000

Perry I think your right on target. Realizing all individuals are coming from different places based upon the history from which they have lived, at our core we all want to reach for more.

We truly aspire to become better than our current circumstances no matter where we are in the food chain of civilization.

To not want more, or be more is a signal we have given up on ourselves. Unfortantely, the vast majority have done that very thing.

As an example, Trump is an icon we love to hate. Not for any specific reason really, other than the power, affiliates, and achievements we see in him, that remains absent in us.

Power on dude, your on your way…..

By: Denise

Denise — Wed, 20 May 2009 04:28:12 +0000

I agree with you about the trifecta. But how do you close a sale using those motivators? I am looking for terminology.

Love your website. I bookmarked it as a valuable resource.

By: Power, Affiliation and Achivement

Power, Affiliation and Achivement — Wed, 20 May 2009 03:34:11 +0000

[...] by Perry Belcher [...]

By: Perry Belcher

Perry Belcher — Wed, 20 May 2009 02:20:41 +0000

Hey Carl, You right…all three kinda point there too. – Perry