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Neuro Science Marketing

• New Scientist Neuromarketing Story Lives On September 7, 2010
  The latest news from the neuromarketing experiment at New Scientist magazine is that sales of their August issue were up 12% over the previous year, and seemed unusually strong for August. The cover of that issue was tweaked after Neurofocus studied The bigger news, I think, is the attention that this modest experiment has […]
  Roger Dooley
• Maslow, Emotion, and a Hierarchy of Service September 2, 2010
  Branding expert Denise Lee Yohn proposes a new hierarchy of customer service based on Maslow's famous breakdown of human needs. […]
  deniseleeyohn
• We Don’t Need No Stinkin’ Marketing September 1, 2010
  The comments on "Revealed: How Steve Jobs Turns Customers into Fanatics" show that many Apple fans don't believe marketing has played a role in Apple's success. Other consumers also think they aren't influenced by ads. When a business owner or key executive doesn't believe in marketing, though, it's a different story. […]
  Roger Dooley
• What Color Makes The Most Green? August 30, 2010
  Could wearing a particular color influence the results obtained by a salesperson? If that salesperson is selling to a buyer of the opposite gender, the answer may be, "Yes!" […]
  Roger Dooley
• Revealed: How Steve Jobs Turns Customers into Fanatics August 25, 2010
  Marketers gaze in envy at brands like Apple. The firm that began with the Mac built some of the first home computers [doh, thanks, alert reader!] has turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple, is building that kind […]
  Roger Dooley
• Top Psych Blogs – The Guardian August 23, 2010
  Big thanks to Johnny Dee of The Guardian for listing Neuromarketing as one of the six psych blogs that made their “Internet Picks of the Week.” Others listed include Mind Hacks and Malcolm Gladwell. […]
  Roger Dooley
• Why Politics is Hard August 20, 2010
  If you were asked to judge a policy proposal for addressing a social issue, which would be more important to you, the content of the proposal or the party that wrote it? Most of us would answer that the specific policies would be much more important than the political party that proposed it. […]
  Roger Dooley
• Mistakes Were Made (but not by me) August 19, 2010
  The imperfection of our human brains has been a frequent topic of books lately, most notably Dan Ariely’s Predictably Irrational. Mistakes were made goes into considerable depth on one key failing, cognitive dissonance. The authors call cognitive dissonance the “engine of self-justification” and attribute many examples of irrational behavior to our attempts […]
  Roger Dooley
• Five Magic Days to Sell (to Women) August 18, 2010
  What if there were five days every month when your customers were unusually receptive to your product? If you market products or services that make women more attractive (apparel, cosmetics, diet programs, etc.), those magic days exist. New research shows that women’s purchasing behavior is unconsciously influenced by their hormones. Specifically, […]
  Roger Dooley
• It Takes A Village to Clean Up Twitter August 16, 2010
  Twitter is a mess. Maybe it’s just me, but in the last few weeks the vast majority of my new Twitter followers were bots or people promoting something. Perhaps that’s not unexpected. After all, I’m sure an even higher percentage of my email is spam. In this day and age, it’s […]
  Roger Dooley