Neuro Science Marketing

• Stories Synchronize Brains July 29, 2010
  An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there’s new brain scan evidence that shows a startling phenomenon: when one person tells a story and the other actively listens, their brains actually begin to synchronize. A new study from Princeton University reports […]
  Roger Dooley
• The Truffle Strategy: Tempt Your Customers July 28, 2010
  Could eating a chocolate treat make you want to buy a TV or a cruise? The surprising answer is YES! At a mall I used to frequent, there was a candy kiosk that always offered a sample chocolate to each passerby. I wondered about the economics of that practice – it seemed that almost […]
  Roger Dooley
• Virtual Supermarket July 26, 2010
  One of the challenges facing marketers is the difficulty in predicting real-world behavior from data captured in less than real circumstances. A horizontal, immobile subject surrounded by a claustrophobic, noisy fMRI tube might reasonably be expected to behave differently than one walking around a retail store, for example. While EEG caps and wireless […]
  Roger Dooley
• Dilbert Does Neuromarketing July 26, 2010
  How do you know that neuromarketing is mainstream? When Dilbert (by Scott Adams) references it…Click the image to see the strip a bit larger at Dilbert.com. I’m sure many neuromarketing firms would like Dilbert’s handheld “buying decision predictor!” Share this on Facebook Tweet This! Stumble upon something good? Share it on StumbleUpon Share this on LinkedI […]
  Roger Dooley
• 25-Cent Creativity Booster July 23, 2010
  Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety – just the old-fashioned, cheap incandescent kind that come in four-packs for a buck or so. Skeptical? Read on… As long as I can remember, the image of a […]
  Roger Dooley
• Proof That Women ARE Smarter? July 21, 2010
  With news swirling about the probable demise of embattled BP CEO Tony Hayward, one neuromarketing firm, Innerscope Research, has data they say show that even weeks ago women found Hayward less believable than men did. This video tracks the biometric response of viewers to the BP “Apology” ad:The reactions charted on the screen are […]
  Roger Dooley
• Virtual Coolness July 20, 2010
  Evolutionary psychology suggests that we humans are all about conspicuous consumption. Displaying expensive or hard to find items raises our status and may suggest a higher degree of “fitness” as a mate (i.e., health and resources). This drive extends even to the virtual world, according to a study conducted by Spent author Geoffrey […]
  Roger Dooley
• The Million Dollar Pickle July 16, 2010
  Years ago, I attended a keynote speech whose main topic was customer service. The speaker’s centerpiece was “the pickle story.” To make a long story short, this guy discovered he was out of pickles just before a big Sunday cookout at his house, and made an emergency run to the closest supermarket. He […]
  Roger Dooley
• Singing for Sales July 15, 2010
  Every experienced sales manager has a trick or two when it comes to hiring the best candidate for an open sales position. After a candidate passes the initial resume screening process, one manager might check out the applicant’s shoes. Another might pay close attention to how well the individual responds to an unexpected […]
  Roger Dooley
• Zilch July 14, 2010
  Zero does have a seemingly magical impact on our brains (see The Power of Free), though zero isn't always a good thing. Zero resources, for example, are generally not good for business! That's exactly what many non-profit organizations start with, though. In Zilch: The Power of Zero in Business, author Nancy Lublin translates her years of experienc […]
  Roger Dooley