Barry Schwartz: The paradox of choice

Neuro Science Marketing

• NeuroBowl: Neuromarketing and Super Bowl 2012 February 3, 2012
  The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it’s also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you can be sure that lots of advertisers rang up their favorite neuromarketing […]
  Roger Dooley
• Social Personalization and the Doppelganger Effect February 1, 2012
  Are you overlooking a way to personalize your ads that goes far beyond the usual “Dear Roger” salutation? In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since then, I’ve been able to capture a couple of examples. The first one surprised me […]
  Roger Dooley
• Time Warner Opens NYC Neuromarketing Lab January 26, 2012
  Time Warner Inc. is opening their new “Medialab” at its New York City headquarters. The media giant expects to “generate valuable insights into consumer behavior, evolving media habits and industry trends across all of Time Warner’s businesses, brands and advertising partners.” The lab sounds like one of the more diverse facilities dedicated to this kind [.. […]
  Roger Dooley
• Put Your Customer in the Ad! January 24, 2012
  In my direct mail days, we used personalization whenever possible. Starting a letter with “Dear Roger” instead of “Dear Friend” responds better every time (if the recipient’s name is Roger, that is!). A sweepstakes that uses a personalized address message like, “Imagine our Prize Patrol ringing the doorbell at 123 Shady Circle,” will garner more […]
  Roger Dooley
• Solving the “Invulnerable Customer” Problem January 19, 2012
  Often, consumers don’t buy products because even though they recognize a risk exists, they don’t think they will be victims. The belief may be irrational, but they see themselves as invulnerable. So, they don’t buy life or disability insurance, they don’t invest in healthcare products products or services, they don’t join a gym, or take […]
  Roger Dooley
• Starbucks Loyalty Fail January 17, 2012
  Starbucks knows a thing or two about loyalty. I’m a Gold Card member, and enjoy the free refills as well as the periodic free drinks I accrue by using it. (Green Card members get the refill benefit, but not the free beverage after every 15 purchases. In addition, Gold Card members get a personalized card […]
  Roger Dooley
• Upcoming Appearances – Early 2012 January 16, 2012
  The first quarter is shaping up as a busy time for neuromarketing speaking gigs – I’ve booked a few more than usual to publicize my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. For those who can’t attend one of the conferences, there’s one free webcast this week (from the American […]
  Roger Dooley
• Santorum’s Test, and Why Conflict is Good January 5, 2012
  Rick Santorum, as most people now know after his surprisingly strong finish in the Iowa caucuses, is one of the of candidates seeking the Republican presidential nomination. Recently, Santorum responded to a question about who he’d place in key administration roles and made a comment that so far has received little attention: I had actually […]
  Roger Dooley
• From Obsolete Commodity to Status Symbol January 3, 2012
  Old fashioned wood and graphite pencils were once how we all wrote, but hit their popularity peak decades ago. They are high maintenance – as soon as you start using a sharpened pencil, its point begins to dull and the thickness of the line starts to change. Too sharp a point, and it will break […]
  Roger Dooley
• How to Write Taglines That Double Sales December 28, 2011
  Two Customer Types Taglines for products and brands are everywhere, but often they don’t get the attention they deserve. A variety of research shows that one phrase slogans can have a profound effect on how customers see the product. One key factor in crafting that phrase is matching its content to the customer’s mindset, and […]
  Roger Dooley