Ever wonder what really motivates your customers, at least those customers that are seeking success? Here’s the answer. There are only three real motivators that drive people toward positive action. The emotional tri-fecta…

#1 Power. We all want to be more powerful. Men want to rule the world. Women want more independence and even kids seek power over their playmates and sometimes their parents.

#2 Affiliation. We all wanna hang out with the cool kids. Why? Because we know by the people who hang around us were we really belong in life. The better our friends the better we are it’s really that simple.

#3 Achivement. Ever have a day when you felt you acomplished nothing all day? Sucked huh? We all want to achive things, it’s hard wired in us.

So what’s my point. Your products need to benefit your customers in all three ways to be home runs. Yes, you can achive limited success touching on one or two of these points but you are capping yourself out without the trifecta

Go ahead, try it!

Agree? Disagree? Tell me below. I want to hear from you…

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