World’s Greatest Copywriter
by Perry Belcher on October 19, 2011
in Copywriting
Perry Belcher
The World’s Greatest Copywriter
I was recently intro to a group I was speaking to as a marketing “legend” and coined “The World’s Greatest LIVING Copywriter” all in the same sentence”
That’s what this young buck said with all the enthusiasm he would have used to introduce Bruce at the Garden.
I guess I should have been proud but all I heard was tow words “Legend” meaning I’m as old as dirt and “living” a qualifier that instantly said, “all the really good guys like Halbert, Capels, Schwartz and Ogilvy are dead, and this guy is all we have left”
To which I still have to cry bullshit.
My good friends Dan Kennedy, John Carlton and Jon Benson, I know for a fact are all just as good if not better than me in their own fields.
Grumpy ass Dan has sold BILLIONS for Gunthy-Rinker alone (and would sell a lot more if they would let him do it his way” Carlton – When you can get him to write, hits men’s markets right between the eyes and Benson is simply genius in the health and fitness field.
So why me? I got it.
The other guys quit. Gary Bencivenga and Clayton Makepeace… both better than me, have retired and are probably somewhere right now with hot water shooting up their ass sipping a cold beer.
So really, if I’m anything I’m the best, living, working copywriter in a broad range of markets that will still schlep to a marketing event and be introduced as such.
Yea Me! I do still get $30K a letter or video plus points, although I seldom take new clients so I guess I’m doing something right.
I think I’m just gonna go with it and see if it sticks, maybe I’ll print a bumper sticker for my car, order a dozen ball caps and print “World’s Greatest Copywriter” on my business cards, if I had any.
It worked for the Belcher Button.
Truth be told, I’m just a damned old salesman that got lucky because my Uncle Virgil taught me to tell stories when I was boy, and he told some whoppers.
If you want to be the “World’s Greatest Copywriter next it ain’t all that dang hard. Learn to tell fun, interesting stories that teach a good lesson, then when their brain ain’t lookin’ PITCH!
That’s all there is to it. You’ll eventfully win… Hell, I’ll be dead soon, then I’ll go back to the “he was a pretty good copywriter pile again” and you’ll be da MAN! Congratulations! I’ll send you a t-shirt heaven… yea right.
Don’t be a chickenshit…. Say something interesting in the comments!
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Power, Affiliation and Achivement
by Perry Belcher on May 19, 2009
in Marketing Triggers
Ever wonder what really motivates your customers, at least those customers that are seeking success? Here’s the answer. There are only three real motivators that drive people toward positive action. The emotional tri-fecta…
#1 Power. We all want to be more powerful. Men want to rule the world. Women want more independence and even kids seek power over their playmates and sometimes their parents.
#2 Affiliation. We all wanna hang out with the cool kids. Why? Because we know by the people who hang around us were we really belong in life. The better our friends the better we are it’s really that simple.
#3 Achivement. Ever have a day when you felt you acomplished nothing all day? Sucked huh? We all want to achive things, it’s hard wired in us.
So what’s my point. Your products need to benefit your customers in all three ways to be home runs. Yes, you can achive limited success touching on one or two of these points but you are capping yourself out without the trifecta
Go ahead, try it!
Agree? Disagree? Tell me below. I want to hear from you…
